DB3 Architecture & Design
Project scope
- Brand, Creative
A brand identity built with progress in mind
DB3 is an established Architecture & Design business made up of seven national UK practices. Through a series of successful mergers and acquistions, and subsequent name changes, DB3’s brand identity had become unintentionally lost in translation.
They came to Westbrook seeking an elegant solution that would unify the business and set out their vision for stakeholders and clients alike.
the job
We proposed an in-depth brand audit, to get back to the heart of the business’ motivational drivers and to identify a clear set of values for the company to live by.
Out of this process, we built a refreshed brand identity around the existing brand assets, which would go on to inform the style for a Brand Book, in which we presented the company’s vision, core brand values and reasons to believe in DB3.
our approach
Through the brand audit we identified the core message of progress as a driving factor behind all of DB3’s core values.
This elegantly tied in all aspects of the company’s history whilst looking firmly ahead to the future.
Our inspiration behind the book’s creative style was in the craftsman’s mark, found in architecture throughout history. We translated this into a unique visual language, creating ‘marks’ to reflect all elements of the brand vision. This resulted in an impactful and compelling design; refreshed yet true to the DB3 brand.
“We are thrilled to be working with Westbrook. Their enthusiasm, expertise and creativity has taken us in a new and exciting direction. We have found the perfect partner to guide us through the development of our new brand and company values.”
— Nathan McNamara, Managing Director, DB3
project notes
Originally intended for digital distribution, we recommended the creation of a beautifully finished printed piece, complete with personalised vertical bellyband.
This would bring meaning, impact and a sense of longevity to the piece for stakeholders, and helped to unify all levels of the business through physical interaction.