A ground-up rebrand designed to build powerful brand equity
Zentra Group plc is a property development and management company, focused primarily on the residential sector in the North of England.
Moving away from the Group’s fomer name which was proving restrictive, our task was to develop a brand for the property developer under its new name.
the job
We were asked to develop a brand identity with a lifestyle edge that was missing from the previous brand, and create sub-brands for the Group’s Living and Homes business streams.
We defined hero creative which was rolled out across core collateral and digital channels, including a newly designed investor website.
our approach
We needed to develop a brand that worked hard across the residential property sector
and that resonated positively with investors.
Our vision was to create consistency in message across all branded elements. The brand identity was developed into a brand language that tells the brand’s story through a clearly defined tone of voice, building on the company’s established reputation and setting out its new vision.
A PR strategy was put in place to closely manage the transition to the new name and to ensure all IR and regulatory requirements were met.
“We love all the details. The Westbrook team has done an incredible job on the brand. We are very excited with the results to date!”
— Bee Kitchens Team Lead
project notes
The Group’s two business streams, Zentra Homes and Zentra Living, each required a
sub-brand that can grow with the brand as the Group’s vision evolves.
Working with colour theory, we developed a palette for the two sub-brands: a vibrant golden yellow leading the city living branding and a fresh calming green for the suburban homes.
The aqua blue chosen for the Group’s primary brand palette symbolises youth and vitality – an apt representation of this exciting and innovative property developer. The colour aqua also has a vibrance that stimulates optimism, which resonates well with investors.