Delivering a website that knits together heritage, innovation and skill
Established in 2014 the Albion Knitting Company is considered the flag bearer of a renaissance of luxury knitwear Made in the UK.
Bringing together integrated state-of-the-art manufacturing capabilities with a team of skilled artisans who meticulously craft knitwear from premium natural fibres, the brand proudly upholds the highest standards of quality and innovation in knitwear production.
the job
After relocating their operations to the Isle of Man at the end of 2024, and as the company prepares to open the Albion Knitting School later in 2025, we were approached to deliver a robust website that would serve as a platform to support the growth of each strand of this exciting and ambitious business.
our approach
Initially taking design cues from high-end editorial, visitors have the experience of being dropped into the pages of a premium magazine.
Large-scale graphics inspired by knitting stitches weave in and around strong imagery — a mix of process and finished product that illustrates the brand story and speaks the same visual language as current and prospective clients. The brand story is woven into pulled-out text and prominent headlines, making content digestible and helping to direct users to the information they seek.
“Westbrook give a focused and straightforward insight about how to prepare a company’s online presence. The team are quick and direct with questions and advice and product follows thereafter. They’re not afraid to challenge client thinking which is refreshing.”
— Christian Murphy, CEO, Albion Knitting Co.
project notes
A dynamic opener greets visitors with moving visuals: Building on the brand’s established elements, the company’s namesake is woven within layers of process, skill and product — communicating a story rooted in a decade of heritage, knowledge and skill.
A rich palette creates a backdrop for imagery that helps to tell the brand story — shifting between light and dark to allow pattern and texture to take centre stage.
By bookending the site’s pages with bold branding, the Albion name cements itself in the mind of visitors. Reworking the fundamental elements of the brand in this way announces a new era in the company’s story.