Be curious as a fox: Why a good brand leader is a curious one
Earlier this year, following our other work across the fashion and textiles industry, we were asked to support the Evo Fashion programme as Brand & Communications mentors. Evo Fashion is four-month experiential programme for emerging fashion brands and fashion technology businesses. It takes a holistic approach to guiding early-stage businesses on strategy, environmental and social […]
Black Friday 2025: What’s the deal?
For us as creatives and brand specialists, Black Friday is in many ways our SuperBowl – we grab the popcorn and get ready to unpick the strategies and creativity behind the approaches of our favourite brands-to-watch. If you’re a brand leader reading this in early December, chances are, you’re probably reflecting on another Black Friday: […]
Wool Month: How the Wool trade kick started Westbrook 30 years ago
As UK textile and fashion businesses celebrate October as Wool Month it dawned upon me that it was the wool trade that actually helped kick start Westbrook Agency back in the early 90s. It was a friend working at Wool Mark out of the International Wool Secretariat in Ilkley who encouraged me to make the […]
The Human Touch: How luxury brands are responding to AI with artisanal originality
As artificial intelligence reshapes the creative landscape across all industries, we’ve spotted an unexpected counter-movement emerging within some of luxury fashion’s most prestigious halls. Rather than surrendering to algorithmic efficiency, marquee brands like Hermès, Burberry and Lacoste are doubling down on what machines cannot replicate: the irreplaceable touch of human artistry. This reaction represents more […]
Small marketing teams are drowning – the right brand agency can throw them a lifeline
It’s approaching 5:00PM on a Tuesday, and Alex, marketing manager at a fast-growing fashion brand, is juggling her fifteenth “urgent” request of the day. Her inbox is flooded with half-baked ideas from colleagues, her social media posts are behind schedule, and she just realised the new product packaging doesn’t match the redesigned website that launch […]
Why Investors Love a Strong Brand: The Silent Engine of Value
Imagine you’re standing at the edge of a bustling open air market. Traders shout, colours & smells swirl, and products jostle for attention. Among the noise, one stall stands calm and confident. There’s a line of people waiting—not because the prices are lower or the advertising louder, but because the name above the stall means […]
Why ESG matters to your brand
In today’s world, it’s not just about what products you make or sell – it’s about how you make them and the values that lie within your brand. Environmental, Social and Governance (or ESG for short) may sound like a term from the corporate world, but the principle of ESG has become increasingly important for […]
Westbrook joins UKFT as Associate Partner
We are excited to announce that Westbrook has joined the UK Fashion & Textile Association (UKFT) as an Associate Partner. This new collaboration reflects our commitment to supporting the continued growth and innovation of the UK’s fashion and textile industry. The leading trade association for fashion and textiles in the UK, UKFT provides a vital […]
AI in branding: The power and the pitfalls
In the branding world, AI is both a revolutionary tool and a potential minefield. As creatives navigating this evolving (and sometimes very weird) landscape, we are duty-bound to explore the power of AI while being mindful of its limitations. Unlocking its true benefits lies in deftly walking the tightrope that keeps technology and human imagination […]
10 Reasons to Believe in a Creative Agency
Your brand is more than a logo. It should have an identity, a language, a story. Consumers don’t decide to buy because they like a logo; they buy because they feel an emotional connection to the brand’s personality, believe in its values and take pride in the qualities that endorsing that brand represents about themselves. This connection is not created through a logo alone. Working with a creative agency like Westbrook gets you so much more than a logo. We create brand stories then nourish them, nurture them, and allow them to fly.