Bee Kitchens
Project scope
- Brand, Content, Creative, Digital
Cooking up a storm in the dark kitchens sector
Bee Kitchens offers flexible dark kitchen spaces for modern chefs who opt to distill their business down to a high performance kitchen that exists exclusively on digital delivery platforms.
From start-ups or local restaurants and takeaways, to national enterprises and catering companies, the Bee Kitchens solution can be adapted to support any cuisine or catering model.
the job
Our goal was to position Bee Kitchens at a level that established Bee Kitchens as the leading dark kitchen rental solution in Manchester, with the vision to expand its brand footprint nationally.
We developed an attention-grabbing brand identity, hero creative and digital presence designed to make an impact in the sector and build the most powerful brand equity.
our approach
We had a clear vision for the brand that was graphic and bold, with a restrained colour palette of nectar yellow and graphite.
Hero creative was attention-grabbing and dynamic, allowing bold messaging to take the lead.
We delivered creative across a raft of printed and digital outputs, from signage, vendor packs, banners and flyers, to a highly customised website and dynamic animated opener that illustrated the Bee Kitchens proposition.
“We love all the details. The Westbrook team has done an incredible job on the brand. We are very excited with the results to date!”
— Bee Kitchens Team Lead
project notes
The concept behind the Bee Kitchens brand was the worker bee – the bee that carries out the majority of tasks needed for the functioning of the hive, and a symbol now synonymous with Manchester, the city in which Bee Kitchens is founded.
The brand we delivered caught the attention of national dark kitchen groups.