Payroll made easy for agencies and contractors
i4 is a specialist outsourced payroll provider across the contractor and freelancer market in the UK.
Since 2005 i4 has partnered with over 10,000 clients across veterinary, healthcare, IT and education, to ensure the effective and efficient running of their payrolls.
the job
For more than a decade Westbrook has worked closely with i4 across delivering strategic branding, creative and digital support across the company’s multiple audience segments.
The brand’s ethos of simplicity and efficiency is reflected in all its outputs, through clean, crisp creative paired with smooth, straightforward brand interactions, relaxed brand language and approachable visuals.
our approach
We took a brand that had become outdated and overcomplicated and stripped it back to clean and simple graphic forms. This paired with a new strapline, ‘payroll made easy’, formed the basis of a revived brand identity, which included a custom font and sweeping graphic elements.
Keeping the palette and creative clean and uncluttered reinforces the brand’s ethos of simplicity and efficiency, and gives the reader space to process and digest information.
“We love all the details. The Westbrook team has done an incredible job on the brand. We are very excited with the results to date!”
— Bee Kitchens Team Lead
project notes
We took a brand that had become outdated and overcomplicated and stripped it back to clean and simple graphic forms. This paired with a new strapline, ‘payroll made easy’, formed the basis of a revived brand identity, which included a custom font and sweeping graphic elements.
Keeping the palette and creative clean and uncluttered reinforces the brand’s ethos of simplicity and efficiency, and gives the reader space to process and digest information.