Interfacio
Project scope
- Creative, Digital
Putting top talent centre stage: Impactful hero creative for AV recruitment specialists
Interfacio are recuitment specialists in the Audio, Music, Broadcast and Film technology sectors. They identify and introduce suitably qualified and experienced commercial, technical and management personnel to clients.
Interfacio approached Westbrook in 2020 looking to strengthen the messaging and creative across the advertisement of their roles.
the job
We developed a hero creative style that put Interfacio’s ‘people’ in the spotlight, giving a face and peronality to the talent that the company connects with leading AV brands. This allowed us to talk directly to specific segments of Interfacio’s global audience, by painting a picture of the ideal individual in a way that resonates with both brands and professional candidates.
our approach
We work with Interfacio on adverts across digital and print within a conjested and noisy market, so the hero creative had to work hard across a broad range of media.
We developed a clean and simple creative style that allows the brand’s messaging to lead.
A straightforward bottom line and clear calls to action keep the creative uncomplicated and allow strong imagery to take centre stage.
“We love all the details. The Westbrook team has done an incredible job on the brand. We are very excited with the results to date!”
— Bee Kitchens Team Lead
project notes
Over the 4+ years that we’ve worked with Interfacio on their hero creative, we’ve developed a bank of ‘people’ each with their own identity and role.
From Ian the Brand Manager, to Eve the Engineer, we have developed a mini back-story for each character.
While they may be ficticious, each individual is carefully modelled on a profile which is designed to resonate with a specific segment of Interfacio’s global audience, helping brands to visualise Interfacio’s talent in their top roles.