Off-Road Electric
Project scope
- Brand
A hard working brand for future-proofed rural vehicles
Off-Road Electric (ORE) was formed to make the conversion to electric as easy as possible for customers, by offering vehicles with the same or superior capabilities as their combustion engine equivalents in the rural sector.
The vision was to become the first name in high-quality electric off-road vehicles: The go-to brand for market-leading EV technology paired with reliability and an exceptional level of service.
the job
Our job was to position ORE as an aspirational brand that customers would want to purchase from and brands would want to work with.
We told ORE’s story through a visual language, creating an authentic brand with the ability to challenge the market, develop a strong brand following and build brand equity.
our approach
The brand’s technology-meets-sustainability approach inspired us to explore the concept of ‘leave no footprint’, which led to the creation of the ORE lynx.
Inhabiting dense, high-altitude terrain, this powerful and stealthy mammal elegantly represents all the qualities of an ORE vehicle, taking pride of place within the brand mark.
“We love all the details. The Westbrook team has done an incredible job on the brand. We are very excited with the results to date!”
— Bee Kitchens Team Lead
project notes
In colour psychology, the brand’s main accent colour, Pantone 130C, denotes vitality, confidence and control. It’s no coincidence that this colour sits between SDG 11 (sustainable cities and communities) and SDG 7 (affordable clean energy) on the UN’s colour wheel for Sustainable Development Goals.