Hero creative for new development in 'the capital of the north'
One Victoria is a development in the heart of Manchester that blends modern luxury with the vibrancy of all that the city has to offer.
The impressive development by Zentra Group plc creates 129 residential apartments and two commercial units, located within the cultural and retail hub of Manchester.
the job
We were initially asked by Zentra Group to create a new website for the One Victoria development. The platform needed to showcase the lifestyle and vision behind One Victoria, as well as serving as a central hub for sales and investor engagement.
In conjunction with the website we also applied hero creative to hoardings and handouts.
our approach
We developed hero creative for One Victoria with an approach rooted in bold use of graphics and typography, and complemented by a subtle colour palette that reflects the design of the development’s elegant interiors.
Subtle animations and graphics bring the One Victoria website to life. When it came to the print, we translated the hero creative into memorable layouts with presence – whether that was an A4 printed handout or a 30m-long hoarding.
“The design looks great in the flesh – thanks so much for turning this design around quickly for us, much appreciated.”
— Zentra Group Development Manager
project notes
The Group’s two business streams, Zentra Homes and Zentra Living, each required a
sub-brand that can grow with the brand as the Group’s vision evolves.
Working with colour theory, we developed a palette for the two sub-brands: a vibrant golden yellow leading the city living branding and a fresh calming green for the suburban homes.
The aqua blue chosen for the Group’s primary brand palette symbolises youth and vitality – an apt representation of this exciting and innovative property developer. The colour aqua also has a vibrance that stimulates optimism, which resonates well with investors.