Be curious as a fox: Why a good brand leader is a curious one
Earlier this year, following our other work across the fashion and textiles industry, we were asked to support the Evo Fashion programme as Brand & Communications mentors. Evo Fashion is four-month experiential programme for emerging fashion brands and fashion technology businesses. It takes a holistic approach to guiding early-stage businesses on strategy, environmental and social […]
Black Friday 2025: What’s the deal?
For us as creatives and brand specialists, Black Friday is in many ways our SuperBowl – we grab the popcorn and get ready to unpick the strategies and creativity behind the approaches of our favourite brands-to-watch. If you’re a brand leader reading this in early December, chances are, you’re probably reflecting on another Black Friday: […]
The Human Touch: How luxury brands are responding to AI with artisanal originality
As artificial intelligence reshapes the creative landscape across all industries, we’ve spotted an unexpected counter-movement emerging within some of luxury fashion’s most prestigious halls. Rather than surrendering to algorithmic efficiency, marquee brands like Hermès, Burberry and Lacoste are doubling down on what machines cannot replicate: the irreplaceable touch of human artistry. This reaction represents more […]
Small marketing teams are drowning – the right brand agency can throw them a lifeline
It’s approaching 5:00PM on a Tuesday, and Alex, marketing manager at a fast-growing fashion brand, is juggling her fifteenth “urgent” request of the day. Her inbox is flooded with half-baked ideas from colleagues, her social media posts are behind schedule, and she just realised the new product packaging doesn’t match the redesigned website that launch […]
Why Investors Love a Strong Brand: The Silent Engine of Value
Imagine you’re standing at the edge of a bustling open air market. Traders shout, colours & smells swirl, and products jostle for attention. Among the noise, one stall stands calm and confident. There’s a line of people waiting—not because the prices are lower or the advertising louder, but because the name above the stall means […]
Why ESG matters to your brand
In today’s world, it’s not just about what products you make or sell – it’s about how you make them and the values that lie within your brand. Environmental, Social and Governance (or ESG for short) may sound like a term from the corporate world, but the principle of ESG has become increasingly important for […]
AI in branding: The power and the pitfalls
In the branding world, AI is both a revolutionary tool and a potential minefield. As creatives navigating this evolving (and sometimes very weird) landscape, we are duty-bound to explore the power of AI while being mindful of its limitations. Unlocking its true benefits lies in deftly walking the tightrope that keeps technology and human imagination […]
“Sometimes it is the people no one imagines anything of, that do the things no one can imagine”
On a rainy Sunday afternoon I recently found myself engrossed in the 2014 historic drama ‘The Imitation Game’, lead character Alan Turing portrayed eloquently by the enigmatic Benedict Cumberbatch. For those who have not caught this flick, it is highly recommended, if not for the various acting triumphs, then at least for its historic significance. Now this isn’t a sappy film review as such, think more along the lines of a time for recognition and perhaps some re-thinking.
People count
Recent research showed… (now I know many will wince at a post that starts like this but bear with me, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human […]
“To improve is to change; to be perfect is to change often”
Oh, how we love a good Winston quote. Okay, so we totally plagiarised this one for the title of our blog post, but the guy knew his stuff and in all honesty we can’t put it any better ourselves.