4 big ideas we expect to drive consumer behaviour and trends in 2025
As consumer expectations continue to evolve in 2025, businesses need to stay ahead of the factors shaping purchasing decisions. This year, consumers are demanding more personalisation, ethical responsibility, immersive experiences, and seamless convenience. Brands that adapt to these shifting behaviours will build stronger connections with customers, increase loyalty, and drive growth. As a creative branding […]
“Sometimes it is the people no one imagines anything of, that do the things no one can imagine”
On a rainy Sunday afternoon I recently found myself engrossed in the 2014 historic drama ‘The Imitation Game’, lead character Alan Turing portrayed eloquently by the enigmatic Benedict Cumberbatch. For those who have not caught this flick, it is highly recommended, if not for the various acting triumphs, then at least for its historic significance. Now this isn’t a sappy film review as such, think more along the lines of a time for recognition and perhaps some re-thinking.
People count
Recent research showed… (now I know many will wince at a post that starts like this but bear with me, it’s pretty interesting…) that shoppers were actively avoiding the wave of self-serve checkouts and online automation that appeared in favour of staffed stores. The report noted that consumers actually value the tactile experience and human […]
“To improve is to change; to be perfect is to change often”
Oh, how we love a good Winston quote. Okay, so we totally plagiarised this one for the title of our blog post, but the guy knew his stuff and in all honesty we can’t put it any better ourselves.
Creating a sense of place
As you stroll to your local cafe or perhaps simply take an amble in your park you’ll likely take your surroundings for granted. What you don’t realise is that by you simply being there, part of that micro-climate and community, interacting in your own unique way, you are adding to its ‘sense of place’.
Spread the word
The usefulness of the good old newspaper has taken a tragic decline in the last decade, so much so it’s rarely even found coddling your fish and chips. Just to be clear this isn’t going to be a story with a fairytale ending of ‘happily ever after’, but it may create some hope for the printed pieces we have long taken for granted.
That smelly old tent
I recounted a story from my youth to a new client, extolling the fact that they were a great British manufacturer with almost two centuries of history and they made great quality British products. It was a story of an old, faded green tent that my Dad would bring out on family outings and mini-breaks. […]
Keeping creative during Covid
As a creative agency, our creativity has been truly tested to its limits during Covid, as brands and advertisers have had to adjust their strategies to meet their audiences’ changing needs. As creatives, it is broadly assumed that we are vessels of infinite inspiration: simply bursting with ingenuity and original thought. This is not untrue, but perhaps more true in normal times, where our minds and senses are more free to roam, regularly bombarded by the fizzle of daily activity that comes from leading vibrant lives: the ever-changing landscapes, the spontaneous human interactions.
Making sense of branding in 2021
The bash of a barista’s portafilter as the intense aroma of freshly-ground espresso fills the air. Happy chatter rising up from a busy beer garden on a warm day. Or simply a pleasant “mornin’!” from the shopkeeper as you walk by. What does your business sound like to your customers? What does it feel like, or smell like?
What did we buy in 2020?
When you really think about it, it’s probably quite un-remarkable what we buy in a crisis but what’s more interesting is why we buy it. As we haul ourselves through another re-invention of lock-down quarantine, the nation has quickly adapted to its new lifestyle. Logic dictates that this would inevitably be mirrored in buying patterns – mostly we’d be right in that logic.